B3i Intelligence
Legal

Privacy Policy

Last updated: May 2025

1. Who we are

b3i Intelligence Ltd ("b3i", "we", "us", "our") operates the b3i.tech website, an independent directory and ranking platform for professional services firms across East Anglia. Our registered address is in England. We are the data controller for personal data collected through this website.

2. What data we collect

We may collect the following categories of data:

  • Contact form submissions: name, email address, firm name, and message content when you contact us via our contact form.
  • Firm submission forms: firm name, contact name, email address, website, and location when you submit a firm for consideration.
  • Community ratings: star ratings submitted through the platform. We record a one-way hash of your IP address (not the IP itself) to prevent duplicate votes. No personal data is stored with a rating.
  • Analytics data: we may collect anonymised usage data (page views, referrers, browser type) through privacy-respecting analytics tools to improve the service. We do not use Google Analytics.
  • Cookies: we use only essential cookies required for the platform to function. We do not use tracking or advertising cookies.

3. How we use your data

  • To respond to your contact form or firm submission enquiry
  • To process and display community ratings for professional services firms
  • To analyse and improve the performance and content of our platform
  • To comply with our legal obligations

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal basis for processing

We process personal data on the basis of legitimate interests (to operate and improve our platform), contract performance (where you have submitted a firm or made an enquiry), and legal obligation where applicable. You may withdraw consent or object to processing at any time by contacting us.

5. Data retention

Contact form and submission data is retained for up to 12 months after your last interaction with us, unless a longer retention period is required by law. Rating data (anonymised IP hashes) is retained for the duration of the firm listing. You may request deletion at any time.

6. Third-party services

We use the following third-party services which may process data on our behalf:

  • Vercel — website hosting and deployment. Data processed in the EU/EEA where possible.
  • Supabase — database hosting for community ratings. Data encrypted in transit and at rest.
  • Formspree — contact form processing. Data subject to Formspree's own privacy policy.

7. Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data ('right to be forgotten')
  • Object to processing based on legitimate interests
  • Request restriction of processing
  • Data portability in a machine-readable format
  • Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

8. Cookies

b3i uses only strictly necessary cookies required for core platform functionality (such as session management). We do not use analytics cookies, advertising cookies, or third-party tracking cookies. You can disable cookies in your browser settings, though this may affect platform functionality.

9. Contact us about privacy

To exercise any of your rights, or if you have any questions about how we handle your data, please contact us via our contact form marking your subject as a privacy enquiry.

10. Changes to this policy

We may update this privacy policy from time to time. Any material changes will be reflected in the "Last updated" date at the top of this page. Continued use of the platform following any update constitutes acceptance of the revised policy.